Yes, that's how I understood you, Nuno. My thought was, unless you get, say, 20% refusals of the difficult cases, you're perhaps not asking enough for them and therefore leaving money on the table. Regarding those who turn down the quotes on easy cases, that's where a minimum price or assessment fee would save you from wasting time even bothering with them.
I guess it's also a matter of expectations: those who consider their data valuable expect it's going to cost a lot to recover but they are willing to pay because maybe their business (or marriage) depends on it. LOL. Isn't it great when the jobs recovering valuable data turn out to be easy -- as well as profitable. :mrgreen: